• there are three types of sensory memory

    echoic memory, iconic memory, and haptic memory

    echoic retains information gathered through auditory stimuli

    "all the things we should have said that we never said"

  • vintage: 2022

    ava: upper mississippi river valley

    vineyard: seven hawks vineyards

    soil: a patchwork of silty and sandy loam

    ingredients: frontenac gris grapes, ambient yeast, naturally occurring malolactic bacteria, 25 ppm sulfur (added just prior to bottling)

    100% whole-cluster frontenac gris that underwent foot treading and fermented with ambient yeast. almost two year élevage on lees, aged with controlled oxidation and carbonated at 3.04 CO2 volumes.

    served chilled af (aka very very cold) between 38 - 45°

    drink responsibly

  • Collection name:

    stranger than fiction

    The name of this collection is inspired by the film of the same name and a dedication to a human being that I have deep reverence for and this is one of their favorite films.

    Additionally, the theme behind the film deeply resonates with me.

    The film's title derives from a quote by Lord Byron: "Tis strange — but true; for truth is always strange, stranger than fiction."

    According to Zach Helm, one of the film's major themes is of interconnectivity. Helm stated, "Each of these characters ends up doing little things to save one another. There's an underlying theme that the things we take most for granted are often the ones that make life worth living and actually keep us alive."

    Collection Slogan:

    nothing real can be threatened

    additional inspiration:

    the song: this womans work by kate bush covered by maxwell

    with humility and gratitude,
    Krista Krishaun Scruggs
    human, creative, farmer, fermenter & padawan

    Collection Creative Direction: Krista Krishaun Scruggs

    Collection Art Design: Spencer Robens

ZAFA Wines Echoic Memory